Janka Holicska
Janka Holicska
Janka Holicska
I am Janka, a Budapest-based full-stack product designer with extensive experience in feature delivery, user research, and design systems.
Currently owning design for a B2C SaaS product at UX Studio and open to new opportunities as a product designer.
jankaholicska@gmail.com
jankaholicska@gmail.com
Product strategy
✷
HTML & CSS
✷
Tailwind CSS
✷
UI/UX design
✷
Designing for AI
✷
Prompt engineering
✷
Prototyping
✷
UX research
✷
Design systems
✷
E2E feature delivery
✷
Storytelling
✷
Analytical skills
✷
MOBILE APP CASE STUDY
MOBILE APP CASE STUDY →
MOBILE APP CASE STUDY
Biofeedback healthcare app from scratch
Award-winning healthcare app from scratch
Award-winning healthcare app from scratch
UI & UX design
information design
design system
stakeholder management
interaction design
data visualization
prototyping
design system ✷ UI & UX design ✷ interaction design ✷ prototyping
PRODUCT DESIGN CASE STUDY
PRODUCT DESIGN CASE STUDY →
PRODUCT DESIGN CASE STUDY
Growth feature set for a low-converting user segment
Growth feature set for a low-converting user segment
product-led growth
user research
product strategy
UI & UX design
design system
product-led growth ✷ user research ✷ product strategy ✷ UI & UX design
FEATURE DESIGN CASE STUDY
FEATURE DESIGN CASE STUDY →
FEATURE DESIGN CASE STUDY
User-favorite website analytics tool
User-favorite website analytics tool
product strategy
UI & UX design
user research
data visualization
prototyping
product strategy ✷ UI & UX design ✷ user research ✷ data visualization
Small and not-so-small projects I’m proud of
Small and not-so-small projects I’m proud of
RELEASED 2025 ・ COPYFOLIO
RELEASED 2025 ・ COPYFOLIO
AI brand personality quiz
AI brand personality quiz
A key feature of Copyfolio is helping users define their brand character through three fun, AI-powered quizzes: brand personality, tone of voice, and USP – making the first steps of brand building fun, and not stressful.
A key part of the branding page is helping users define their brand character through three fun, AI-powered quizzes: brand personality, tone of voice, and USP – making the first steps of brand building fun, and not stressful.
A key part of the branding page is helping users define their brand character through three fun, AI-powered quizzes: brand personality, tone of voice, and USP – making the first steps of brand building fun, and not stressful.
RELEASED 2025 ・ COPYFOLIO
RELEASED 2025 ・ COPYFOLIO
AI writing assistant
AI writing assistant
To incentivize users to complete the branding quizzes, I designed a simple AI-powered writing assistant. The feature unlocks only after all three quizzes are completed, and lets users apply their previously defined tone of voice.
To incentivize users to complete the branding quizzes, I designed a simple AI-powered writing assistant. The feature unlocks only after all three quizzes are completed, and lets users apply their previously defined tone of voice.
To incentivize users to complete the branding quizzes, I designed a simple AI-powered writing assistant. The feature unlocks only after all three quizzes are completed, and lets users apply their previously defined tone of voice.
IN DEVELOPMENT ・ COPYFOLIO
IN DEVELOPMENT ・ COPYFOLIO
Free trial implementation
Free trial implementation
The free trial is being introduced to replace the freemium model. It’s designed to let users experience the full product value, lower the entry barrier, and test the impact on conversion rates.
The branding page was created as an MVP to test the success of our new product strategy: helping users build their brand. It gives them an overview of their brand personality, visual identity, and website assets.
The branding page was created as an MVP to test the success of our new product strategy: helping users build their brand. It gives them an overview of their brand personality, visual identity, and website assets.
IN DEVELOPMENT ・ COPYFOLIO
IN DEVELOPMENT ・ COPYFOLIO
Publishing flow
Publishing flow
Previously, Copyfolio sites were published automatically. With the introduction of the free trial, a manual publishing flow was designed as the main conversion point, requiring users to upgrade before their site goes live.
Copyfolio uses a freemium model, but research showed users weren’t sure which features were Premium. This page lists all Premium features, highlighting the unused ones to help them understand the value they are paying for.
Copyfolio uses a freemium model, but research showed users weren’t sure which features were Premium. This page lists all Premium features, highlighting the unused ones to help them understand the value they are paying for.
RELEASED 2025 ・ COPYFOLIO
RELEASED 2025 ・ COPYFOLIO
Branding page
Branding page
The branding page was created as an MVP to test the success of our new product strategy: helping users build their brand. It gives them an overview of their brand personality, visual identity, and website assets.
The branding page was created as an MVP to test the success of our new product strategy: helping users build their brand. It gives them an overview of their brand personality, visual identity, and website assets.
The branding page was created as an MVP to test the success of our new product strategy: helping users build their brand. It gives them an overview of their brand personality, visual identity, and website assets.
RELEASED 2024 ・ COPYFOLIO
RELEASED 2024 ・ COPYFOLIO
Improved blog writing experience
Improved blog writing experience
The blogging feature on Copyfolio got a major upgrade with inline editing, letting users drop new blocks right between paragraphs instead of relying on separate sections for different types of content.
The branding page was created as an MVP to test the success of our new product strategy: helping users build their brand. It gives them an overview of their brand personality, visual identity, and website assets.
The branding page was created as an MVP to test the success of our new product strategy: helping users build their brand. It gives them an overview of their brand personality, visual identity, and website assets.